E-commerce & retail
Every channel selling from the same stock
Each sales channel ran on its own stock and customer data. We found where orders, refunds and margin were leaking, brought the channels onto one record, automated the flow and enabled AI for customers and buyers.
Delivered
- Platforms
- Microsoft Dynamics 365 Business Central, Zoho suite for smaller operations, Custom integrations
- AI built on
- Copilot in Microsoft Dynamics 365 Business Central, with custom AI built on Claude
- Outcome
- Every channel selling from the same stock, with margin visible per order.
The situation.
Every storefront and marketplace kept its own stock, orders and customers. The team spent its days moving data between them, and nobody could say which products and channels were actually making money.
How we got there.
01 · Identify
Where data and money leaked
- Overselling and stock-outs from channels that were not in sync
- Returns and refunds that never reached stock or finance correctly
- Marketing and delivery costs not tied back to margin
02 · Optimise
What we optimised
- One product, stock and customer record for every channel
- A single returns process, from request to refund
- Clear pricing rules per channel
03 · Automate
What we automated
- Order sync across storefronts and marketplaces
- Refunds and fees posted to finance automatically
- Replenishment from live sales and stock
04 · Enable AI
Where AI was enabled
Copilot in Microsoft Dynamics 365 Business Central, with custom AI built on Claude
- A customer assistant that answers order questions from live data
- Demand forecasts by channel and product
- Flags products whose margin is falling
Built for what comes next
A stack ready to add new channels and markets without rebuilding what already works.
If you plan ahead, so should your infrastructure.
Start with a Business X-Ray: we find where data and money leak in your business, and what to fix first.